Gabler Verlag
Absatzwerbung (English, Karl Christian Behrens)
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Product Description
About the Book
Die deutschsprachige Literatur zur Werbeforschung zeichnet sich gegenwärtig durch zwei Charakteristika aus: Einmal ist sie seit der Wiedereinführung der Marktwirtschaft quantitativ au ergewöhnlich angestiegen, zum anderen weist sie eine mitunter verwirrende Vielfalt von Aspekten und Betrachtungsweisen auf. So hat sich im letzten Jahrzehnt namentlich die Dem 0 s k 0 pie der Werbeforschung in starkem Umfange angenommen, in dem Bestreben, die Wirkun…
ISBN: 9783409366724
Book Specifications
| ISBN-13 | 9783409366724 |
| ISBN-10 | 3409366725 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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