Routledge
Consumer Value (English, Morris Holbrook)
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Product Description
About the Book
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
ISBN: 9780415191920
Book Specifications
| ISBN-13 | 9780415191920 |
| ISBN-10 | 0415191920 |
| Publisher | Routledge |
| Category | Routledge |
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