Routledge
Consuming Books (English, Stephen Brown)
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Product Description
About the Book
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change…
ISBN: 9780415367677
Book Specifications
| ISBN-13 | 9780415367677 |
| ISBN-10 | 0415367670 |
| Publisher | Routledge |
| Category | Routledge |
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