
Crm Für Den Mittelstand (English, Michael Brendel)
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Product Description
About the Book
Die Diskussion um Chancen und Risiken von CRM-Einführungen hält unvermindert an. Mittelständische Unternehmen, die traditionell viel in die Optimierung ihrer Kundenbeziehungen investiert haben, sind jedoch durch die heftige Debatte pro oder contra Customer Relationship Management hochgradig verunsichert. Dieses Buch bringt Klarheit in die Fülle von Informationen und Lösungsansätzen. Es bietet wertvolle Orientierung für alle Mittelständler, die de…
ISBN: 9783322828729
Book Specifications
| ISBN-13 | 9783322828729 |
| ISBN-10 | 3322828727 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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