Gabler Verlag
Das Vertrauen Des Kunden (English, Olaf Plötner)
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Product Description
About the Book
Auf Business-to-Business-M�rkten werden heute in einem immer gr� er werdenden Umfang Problem l�sungen angeboten, deren Qualit�t wegen ihrer technologischen Komplexit�t und/oder aufgrund ihres Dienstleistungs- charakters vor dem Kauf durch die Kunden kaum oder gar nicht beurteilt werden kann. Das f�hrt dazu, da die Nachfrager bei ihren Kaufentschei- dungen in hohem Ma e Risiken wahrnehmen, die aus der Unsicherheit dar�ber resultieren, ob die von d…
ISBN: 9783409131995
Book Specifications
| ISBN-13 | 9783409131995 |
| ISBN-10 | 340913199X |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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