Gabler Verlag
Der Neue Mobile-Commerce (English, Gerrit Heinemann)
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Product Description
About the Book
Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computern getrieben wird und dem auch f�r die n�chsten Jahre st�rmische Wachstumsraten in Aussicht gestellt werden. Gerrit Heinemann kl�rt, was die Besonderheiten am modernen M-Commerce sind und wie es sich von den anderen Handelsformen unterscheidet. Dieses legt den Grundstein f�r die Herausarbeitung spezifisch…
ISBN: 9783834931719
Book Specifications
| ISBN-13 | 9783834931719 |
| ISBN-10 | 3834931713 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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