Gabler Verlag
Dynamische Preispolitik (English, Wolfgang Hilke)
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About the Book
Im Rahmen der Absatzpolitik einer Unternehmung kommt der zielgerechten Preispoli- tik eine besondere Bedeutung zu. Es geht dabei um die - Praxis und Theorie gleicher- ma en interessierende - Frage, welche Preise ein Unternehmen unter Berücksichtigung der jeweiligen Datenkonstellation fordern mu , um sich seiner betrieblichen Zielset- zung entsprechend zu verhalten. In der Theorie wurden preispolitische Problemstellungen zunächst überwiegend un- t…
ISBN: 9783409372527
Book Specifications
| ISBN-13 | 9783409372527 |
| ISBN-10 | 3409372520 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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