Ediciones Granica, S.A.
El Significado de La Marca (English, Mark Batey)
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Product Description
About the Book
A través de las marcas los especialistas en marketing agregan significado a los productos y servicios, pero es el consumidor quien en ultima instancia determina su significado. Las fuentes del significado de la marca pueden ser muchas y variadas y son las vías a través de las cuales el significado se adhiere a las marcas. Las compañías intentan posicionar sus marcas en un lugar que no necesariamente es el mismo en el cual las perciben los consumi…
ISBN: 9789506417291
Book Specifications
| ISBN-13 | 9789506417291 |
| ISBN-10 | 9506417296 |
| Publisher | Ediciones Granica, S.A. |
| Category | Ediciones Granica, S.A. |
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