Springer Gabler
Finite Mixture Multinomiales Probitmodell (English, Friederike Paetz)
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About the Book
Neuere methodische Weiterentwicklungen der Conjoint-Analyse erm�glichen heute die simultane Segmentierung eines Gesamtmarktes von Konsumenten in homogene Teilm�rkte und die Sch�tzung entsprechender segmentspezifischer Teilnutzenwertstrukturen. Auf diesem Wege soll der Heterogenit�t im Konsumentenverhalten Rechnung getragen werden. Das im Rahmen der simultanen Segmentierung derzeit meistgenutzte Conjoint Choice-Modell ist das Finite Mixture Logitm…
ISBN: 9783658026615
Book Specifications
| ISBN-13 | 9783658026615 |
| ISBN-10 | 3658026618 |
| Publisher | Springer Gabler |
| Category | Springer Gabler |
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