Idea Group Publishing
Information and Communications Technology for Competitive Intelligence (English, Dirk Vriens)
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Product Description
About the Book
In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called 'competitive intelligence'. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool.…
ISBN: 9781591401421
Book Specifications
| ISBN-13 | 9781591401421 |
| ISBN-10 | 1591401429 |
| Publisher | Idea Group Publishing |
| Category | Idea Group Publishing |
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