Management
International Business Negotiations (English, Pervez N. Ghauri | Jean-Claude Usunier)
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Product Description
About the Book
Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhance our understanding about the impact of culture and communication on international business negotiations. Consequently to explore the problems faced…
ISBN: 9780080442921
Book Specifications
| ISBN-13 | 9780080442921 |
| ISBN-10 | 0080442927 |
| Publisher | Pergamon |
| Category | Management |
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