Into the Red (English, Alya Guseva)
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About the Book
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-…
ISBN: 9780804758383
Book Specifications
| ISBN-13 | 9780804758383 |
| ISBN-10 | 0804758387 |
| Publisher | Stanford University Press |
| Category | Stanford University Press |
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