Gabler Verlag
Markterfolg in Japan (English, Hermann Simon)
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Product Description
About the Book
Japan ist mit einer Bevolkerung von rund 120 Millionen der zweitgroBte Markt der freien Welt. Die Pro-Kopf-Kaufkraft der japanischen Verbraucher kommt dem europaischen bzw. ameri- kanischen Niveau nahe. Japan verdient jedoch nicht nur als Ab- satzmarkt Beachtung, sondern ubernimmt zusehends eine welt- weite Leitmarkt-und Innovatorrolle. Dr. Kenichi Ohmae, Direktor von McKinsey & Company in Tokio, fordert in seinem Buch "Macht der Triade" (1985) w…
ISBN: 9783409161008
Book Specifications
| ISBN-13 | 9783409161008 |
| ISBN-10 | 3409161007 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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