Physica-Verlag
Produktbeurteilung Der Konsumenten (English, U. Bleicker)
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Product Description
About the Book
Mit Beginn der 70er Jahre setzte sich in der Konsumverhaltens- forschung ein neuer Ansatz durch: der Informationsverarbei- tungsansatz. Den Ansto hierzu gab die Entwicklung in der Allgemeinen Psychologie, einzelne Teildisziplinen wie Lernen, Wahrnehmung, Gedachtnisprozesse, Denken und Problemlösen unter der Klammer der Verarbeitung von Informationen zu ana- lysieren. Mit dieser Orientierung einhergehend entstan- in Analogie zur elektronischen Inf…
ISBN: 9783790802924
Book Specifications
| ISBN-13 | 9783790802924 |
| ISBN-10 | 3790802921 |
| Publisher | Physica-Verlag |
| Category | Physica-Verlag |
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