Gabler Verlag
Produktinnovation (English, Jochen Schmitt-Grohé)
₹3,508
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Product Description
About the Book
Neuproduktentwicklungen lassen sich treffend durch drei Erscheinungen kennzeichnen. Entweder bringen Betriebswirtschaften getreu bisherigem Fingerspitzengefiihl Neuerungen auf den Markt, die dann in erschreckend hoher Zahl, weil ungeniigend und unsystematisch geplant, zu Versagern wer- den. In anderen Fallen wird geplant, doch fUhrt das angewendete Planungs- verfahren fiir Erzeugung und Auswahl von N euproduktvorschUigen entweder zu nur wenigen V…
ISBN: 9783409362429
Book Specifications
| ISBN-13 | 9783409362429 |
| ISBN-10 | 3409362428 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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