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Competitive Intelligence (English, Rainer Michaeli)-34% OFF
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Competitive Intelligence (English, Rainer Michaeli)

By Rainer MichaeliSpringer
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About the Book

CI - Competitive Intelligence in der modernen Unternehmensf�hrung hat das Ziel, Wettbewerbsvorteile durch Erhebung und Analyse einzelner Informationen von Markt und Wettbewerb zu gewinnen. Das Buch bietet eine grundlegende, praxisorientierte Einf�hrung in Konzepte, Techniken und Praxis der CI. Zahlreiche Fallstudien deutscher und internationaler Unternehmen beleuchten unterschiedlichste Aspekte der CI-Praxis. L�sungsans�tze, Ideen und Techniken w…

ISBN: 9783540030812

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