Springer
Competitive Intelligence (English, Rainer Michaeli)
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About the Book
CI - Competitive Intelligence in der modernen Unternehmensf�hrung hat das Ziel, Wettbewerbsvorteile durch Erhebung und Analyse einzelner Informationen von Markt und Wettbewerb zu gewinnen. Das Buch bietet eine grundlegende, praxisorientierte Einf�hrung in Konzepte, Techniken und Praxis der CI. Zahlreiche Fallstudien deutscher und internationaler Unternehmen beleuchten unterschiedlichste Aspekte der CI-Praxis. L�sungsans�tze, Ideen und Techniken w…
ISBN: 9783540030812
Book Specifications
| ISBN-13 | 9783540030812 |
| ISBN-10 | 3540030816 |
| Publisher | Springer |
| Category | Springer |
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