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Erfolgsfaktor Innovation (English, Heinz-Kurt Wahren)
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About the Book
Unternehmen m�ssen, wenn sie auf Dauer �berleben wollen, innovieren. Was man tun kann, um notwendige Innovationen systematisch und m�glichst effizient und effektiv zu generieren, zeigt das Buch. Innovation wird hierbei als hoch komplexer, sozialer, von wirtschaftlichen Interessen geleiteter Prozess betrachtet, den man gezielt beeinflussen kann. Da der Autor einerseits die Rahmenbedingungen der Innovation wie auch die Vorgehensweisen bei deren Gen…
ISBN: 9783642620638
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