Business & Economics
Ethisches Marketing in Psychologie Und Psychotherapie (English, Helga Kernstock-Redl | Florian Schultheiss | Eva Stühlinger)
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About the Book
Das Buch richtet sich an alle, die ihre psychologische oder psychotherapeutische Ausbildung mit Marketingwissen verkn�pfen wollen. Gezeigt wird, wie hohe ethische Anspr�che gut mit unternehmerischem Denken vereinbart werden k�nnen. Arbeitsbeziehung und Ziele der PatientInnen/KlientInnen haben dabei Vorrang, doch darf es kein Tabu sein, dass Psych-ExpertInnen auch "UnternehmerInnen" sind. Praxisnah vermittelt das AutorInnenteam eine F�lle von n�tz…
ISBN: 9783709110140
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