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Handbuch Versicherungsmarketing (English, Michael Reich | Christopher Zerres)

Name: Handbuch Versicherungsmarketing (English, Michael Reich | Christopher Zerres)
SKU: isbn-9783662577547
Price: 5063.00 INR
Availability: InStock
ISBN: 9783662577547

By Michael Reich | Christopher ZerresSpringer

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About the Book

Lange Zeit wurde Marketing in der deutschen Versicherungswirtschaft vernachl�ssigt. H�ufig konzentrierten sich die Unternehmen lediglich darauf, ihre Vertriebspolitik zu optimieren. Marketing im Sinne einer Unternehmensphilosophie, bei der alle betrieblichen Bereiche auf den Markt und seine Anforderungen ausgerichtet werden, erf�hrt nun auch in Versicherungsunternehmen eine schnell wachsende Bedeutung.

ISBN: 9783662577547

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