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Public Relations (English, Stephanie Grupe)

By Stephanie GrupeSpringer
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About the Book

Erfolgreiche �ffentlichkeitsarbeit basiert auf der sorgf�ltigen Planung und Ausf�hrung von praxiserprobten Ma nahmen. Dieses Buch liefert Grundlagenwissen in Verbindung mit konkreten Arbeitsanleitungen f�r die Praxis und hilft PR-Einsteigern durch einfache, schnell nachvollziehbare Schritt-f�r-Schritt-Anleitungen. Anschauliche Beispiele helfen dabei, die wichtigsten Basis-Aufgaben des PR-Alltags zu meistern. Die Leser erfahren, wie PR strategisch…

ISBN: 9783642178269

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