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Strategische Allianzen (English, Arno Heck)
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50 % aller strategischen Allianzen zwischen Unternehmen scheitern an der operativen Umsetzung, die unzureichend vorausgeplant und fehlerhaft durchgef�hrt wird. Hier setzt der Autor an: Aus langj�hriger eigener Praxiserfahrung in den verschiedensten Branchen beschreibt er detailliert die operativen Erfolgsfaktoren. Er liefert umsetzbare L�sungsans�tze und gibt insbesondere F�hrungskr�ften mittelst�ndischer Unternehmen konkrete Hilfestellung und gr…
ISBN: 9783642642739
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