Business & Economics
Touristikmanagement 2 (English, Wilhelm Pompl)
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About the Book
Touristikmanagement ist ein zweib�ndiges Werk, das die wichtigsten betrieblichen Funktionen von Touristikunternehmen darstellt. Band 2 behandelt die Produktanalyse von Reisedienstleistungen, Strategien und Instrumente der Qualit�tspolitik, die Produktpolitik einschlie lich Programmplanung und Markenf�hrung sowie kostenrechnerische und verhaltenswissenschaftliche Aspekte des Preismanagements. Konzeptionell �bertr�gt das Buch den aktuellen Stand de…
ISBN: 9783540608622
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