Gabler Verlag
Technology Acceptance in Mechatronics (English, Ute Hillmer)
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Product Description
About the Book
Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks…
ISBN: 9783834919519
Book Specifications
| ISBN-13 | 9783834919519 |
| ISBN-10 | 3834919519 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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