Web Analytics for Dummies

Performing your first Web site analysis just got a whole lot easier. "Web Analytics For Dummies" offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You'll discover: What to expect from Web analyticsDefinitions of key Web analytics termsHelp in choosing the right analytics approachHow to collect key data and apply it to site design or marketingTechniques for distinguishing human users from botsTips on using Google and other free analytics toolsAdvice on choosing pay and subscription servicesA detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time--and every time.